A website audit is an important step in maintaining your website’s health. It will help identify issues that may cause your traffic to decrease or your visibility to decrease in the search engines. Websites should be easy-to-use, clearly defined about the brand, and easy to search for and check out products and services. In other words, it should provide the user with the best experience possible. There are a few steps you can take to perform an audit of your website.
An on-page SEO audit will determine which factors influence search placement. These factors include your title tag and meta description as well as content. These areas should contain your keyword. Your website should have the most relevant content possible for your audience. Make sure your site has the right links in its navigation. Optimize your keywords in meta descriptions. By optimizing your content, you can increase your chances of ranking higher in search engines.
When you conduct a website audit, make sure you focus on the pages that convert visitors into customers and leads. This will ensure that your website is user-friendly. For example, if you sell a product online, it is vital that your website design corresponds with the needs of your visitors. Conversion rates will increase if visitors find it easy to navigate through the pages. You should also focus on your homepage and blog posts, which are the most trafficked and most important.
An on-page SEO audit will reveal any problems with your website’s content. It can reveal whether your audience prefers articles or video content. It helps you determine if your content is valuable to users so search engines can crawl your site. As Google’s algorithm changes regularly, your content is crucial for SEO. A site audit can identify problems early on and prevent them from affecting your ranking and revenue. This will allow you to make the necessary adjustments for your website to get the best performance.
An SEO website audit should be comprehensive and focus on technical SEO as well as user experience. The architecture of your website should be clear and easy to navigate. There should be no coding in JavaScript or other scripts that block the Google bots from crawling. If images are used, optimize the captions and alt text for each image. Lastly, the content on your website should be researched and updated to ensure that it is optimized for Google. The right content can help increase traffic and conversions.
If you’re selling website management services, a website audit is an excellent way to sell additional services. After all, it’s much easier to sell to existing customers. A website audit can be a great way for clients to sign up for a monthly website maintenance plan. And, it’s even easier to cross-sell complementary services if the website hasn’t been managed for more than a year. It’s a win/win situation for everyone!