Day: January 4, 2019

It’s natural when you see a new business open up to be a little skeptical of what they can do and how quality their product is going to be. As a business owner,you have to understand that people are going to feel that way,and it is on you to make them feel differently. Jason Hall,CEO and founder of Five Channels Marketing,discussed how to turn those doubters into customers.

Remain Upfront

The first thing that Hall highlights is the need for transparency. He talks about being upfront with what you have,and what you are able to do for your customers. Being an open book allows your customers to further invest into what you are doing. They know they can trust you,and that you have their best interests in mind. This also goes true for what you can’t do. Hall’s favorite quote is “You don’t know what you don’t know,” meaning that its ok to understand that you won’t know everything. Rather,what is important is that if you don’t know,you are willing to go out and find that knowledge. Hall speaks how your customers are already coming to you because they don’t know how to get whatever it is you are selling themselves. So,admitting you may not know something,but finding it out for them,will further show that you are caring to your customer’s needs.

Believe in What You Do

From there Hall says that the most important thing you can do to change minds is having a belief in yourself,and what you are selling. He states that you have to understand times won’t always be easy,he himself was involved in a lawsuit early in his company’s run,but sticking by what you are doing and what your core values are will take you a long way in the end. Learn more about-.

One of the more challenging aspect of any digital marketing plan is how to leverage third party intent. It is important because as a business owner,you need to be able to find the customers that are most likely to buy from you,and then find a way to market to them effectively. If you are able to leverage third party intent in an effective way,it will save your company a ton in revenue,because you won’t have to attract as many people. They will already be the audience you are looking for. This practice is especially true for any business that is done online.

Finding Something to Measure

The first thing you need to worry about when leveraging third party intent is how to measure it. Essentially,you are measuring need,or at least the customers wants. Basically,when it comes to online shoppers you have two groups,those that want to buy right now,and those that are just doing research. While you don’t want to alienate the ones doing research,they shouldn’t be your main focus. There are techniques you can use to separate the needs from the researchers. In the past,it was a simple process. Now,it is much more difficult to do.

Keep it Simple

Once you have identified the audience you want to cater to,the next step is making it easy for them to buy from you. Make sure you are on the form of social media that your audience chooses to engage in,and also make sure that you are making the experience as easy as you can. No one wants to jump through hoops to buy a product,so a difficult process will turn people away quickly. Also,you need to create moments where your audience will be most likely to buy. These are called micro-moments and they are essential to marketing. Learn more about-.